Privacy policy

PRIVACY POLICY

21 September 2026

1. Introduction

This Privacy Policy explains how NETAYAT LIMITED ("we", "us", "our"), a bridal retailer registered in England and Wales at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom, collects, uses, shares, and protects your personal information when you visit or make a purchase from our website at https://www.mianotti.com ("Site"), which is built on the Shopify platform.

With respect to your personal information, we act as a data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy or how we process your data, you can contact us through the following communication channels:

  • Email: mianotti@netayat.co.uk

  • Post: NETAYAT LIMITED, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom

  • Company registration number: 16390907

2. Information We Collect

We collect personal information in the following categories:

Information you provide directly to us

  • Your name, billing and delivery address, email address, and phone number

  • Your order details, including dress model, size, color, and any requested custom designs or alterations

  • Your payment information (processed securely through our payment service provider — see Section 5)

  • Your account login details if you create an account

  • Your correspondence with us, including customer service inquiries, fitting appointment requests, and returns

  • Marketing preferences

Automatically collected information

  • IP address, browser type, and device information

  • Pages viewed, time spent on the Site, referring website, and general browsing behavior

  • Cookies and tracking data (see Section 8)

Information received from third parties

  • Payment confirmations received from our payment service provider

  • Delivery and tracking updates received from our shipping carriers

  • Information received from social media platforms if you interact with us through them (e.g., Instagram, Facebook, Pinterest)

3. How We Use Your Information

We use your personal information for the following purposes:

  • To process and fulfill your orders, including payment, delivery, and necessary alterations

  • To create and manage your account

  • To communicate with you about your order, including order confirmations, shipping updates, and customer service

  • To schedule and manage fitting appointments or consultations

  • To send marketing communications about new collections, promotions, and events, if you have provided consent (where permitted for existing customers under "soft opt-in" rules, with an option to opt out of communications at any time)

  • To improve our Site, our products, and the customer experience

  • To prevent and detect fraud and other illegal activities

  • To comply with our legal and regulatory obligations, such as tax and accounting

4. Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases:

  • Contract: To process your order, take payment, and arrange delivery or fitting

  • Consent: For marketing communications and non-essential cookies; you can withdraw your consent at any time

  • Legitimate interests: To improve our site and services, prevent fraud, and conduct direct marketing to existing customers regarding similar products, provided these activities do not override your rights

  • Legal obligation: To comply with tax, accounting, and other regulatory requirements

5. Sharing Your Information

We do not sell your personal information. We only share your information with trusted third parties who help us operate our business:

  • Shopify Inc. — Our e-commerce platform provider that hosts our website and processes orders on our behalf

  • Payment service providers (e.g., Shopify Payments, PayPal, Klarna) — To process your payment securely

  • Delivery and shipping carriers — To deliver your order (e.g., Royal Mail, DPD, DHL)

  • Email marketing and CRM providers (e.g., Klaviyo, Mailchimp) — To send order updates and marketing communications, if consented to

  • Analytics providers (e.g., Google Analytics, Meta Pixel) — To understand how visitors use our Site

  • Professional advisors and regulatory bodies — Such as accountants, insurance companies, or HMRC, as required

  • Law enforcement or other authorized authorities — When legally required or to protect our legal rights

Each third party is provided only with the information necessary to perform their tasks, and they are required to keep the information secure and use it only for the purposes we define.

6. International Data Transfers

Some of our service providers, including Shopify, may store or process your data outside of the United Kingdom, including in the United States or the European Economic Area (EEA).

In such cases, we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA), a European Commission adequacy decision, or Standard Contractual Clauses, to ensure an equivalent level of protection for your information.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes set out in this policy. This includes:

  • Order and transaction records: Generally 6 years, to comply with UK tax and accounting obligations

  • Account information: As long as your account is active and for a reasonable period thereafter

  • Marketing data: Until you unsubscribe or withdraw your consent

When no longer needed, your information is securely deleted or anonymized.

8. Cookies

Our Site uses cookies and similar technologies (through Shopify and third-party tools) for the following purposes:

  • To ensure your cart and account session function properly

  • To remember your preferences

  • To analyze Site traffic and performance

  • To serve relevant advertisements (e.g., via Meta or Google)

You can manage or withdraw your cookie preferences at any time via our cookie banner or your browser settings.

Essential cookies cannot be disabled as they are required for the Site to function.

For more information, you can see our separate [Cookie Policy].

9. Your Rights

Under the UK GDPR, you have the following rights:

  • To access the personal information we hold about you

  • To request the correction of inaccurate or incomplete information

  • To request the deletion of your data, subject to legal exceptions (e.g., tax records)

  • To request the restriction of or object to certain data processing activities, including direct marketing

  • To request that your data be provided to you in a portable format

  • To withdraw your consent at any time where processing is based on consent

  • To lodge a complaint with the UK Information Commissioner's Office (ICO): ico.org.uk or 0303 123 1113

To exercise any of these rights, you can contact us at mianotti@netayat.co.uk.

We will respond to your request within one month, in accordance with legal requirements.

10. Security

We use appropriate technical and organizational measures to protect your personal information. These include:

  • SSL encryption on our Site (provided via Shopify)

  • Secure payment processing (we do not store full card details)

  • Restricting access to personal data

  • Regular reviews of our security practices

However, please note that no method of data transmission over the internet is completely secure and we cannot guarantee absolute security.

11. Children's Privacy

Our Site and products are intended for adults.

We do not knowingly collect personal information from children under the age of 13.

If you believe that a child has provided us with personal information, please contact us so that we can delete this information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

The "last updated" date at the top of the policy will indicate when the policy was last revised.

We encourage you to review this policy periodically.

Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can contact us using the information below:

NETAYAT LIMITED
71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom

Company number: 16390907 (England and Wales)
Email: mianotti@netayat.co.uk
Phone: +44 7547 800944